Built to
convert.
Go-to-market strategy and execution for AI Resume Builder — a single monthly engagement covering strategy, content, search, community, conversion, and market intelligence.
A crowded category —
still winnable.
Your AI resume builder competes in a loud space. The brands that win aren't the ones with the most features — they're the ones that show up with consistency, proof, and high-intent positioning. Our job is to position the product as the fast, reliable, AI-assisted choice for real job-seeker use cases, delivered end-to-end as a single monthly engagement.
High-intent search demand
Meet candidates at the exact moment they're actively looking for resume help.
Output quality, visibly
Before-and-after, AI results, and user wins — proof the product actually delivers.
Where job-seekers live
Consistently, in the communities and channels candidates already trust.
Three levers drive every execution decision.
Demand capture
Target users already searching for resume solutions — SEO and high-intent content.
Demand creation
Educate and attract through social content, career insights, and AI-led differentiation.
Trust & conversion
Leverage community, proof, and product-led experiences to turn traffic into users.
Five interlocking pillars.
Each pillar ties to a lever. Each action ties to an objective.
Content, search, community.
Content & Social
High-frequency, conversion-focused publishing across LinkedIn, Instagram, and X. Optional IG Reels boosting to accelerate reach and test conversion hooks.
SEO & Organic Traffic
Targeted keyword strategy, programmatic SEO for job-title and industry pages, on-page optimisation, and earned backlinks from career and HR-tech publications.
Community & Referral
Genuine engagement in Reddit (r/resumes, r/cscareerquestions) and other high-intent job-seeker communities — contributing, not pitching.
Conversion and market intelligence.
Conversion & Product-Led Growth
Optimise landing pages and onboarding flows. Test hooks, messaging, and proof — before/after resumes, AI outputs. Align content and SEO entry points with product activation.
Competitor & Market Intelligence
Ongoing teardowns of Kickresume, Rezi, Teal, Enhancv, and emerging entrants. Insights directly inform positioning, pricing, and messaging.
What you get each month.
High-frequency content engine
Up to 12 posts per month driving consistent reach and inbound traffic.
SEO execution
Technical audit, on-page work, 6 long-form blogs, and backlink outreach.
Community campaigns
Referral traffic and brand trust — contributing, not pitching.
Market intelligence
Monthly competitor and market report with positioning recommendations.
Plus a weekly progress note and a monthly performance review with the next-month plan.
How we measure success.
Every monthly review ties activity back to four signals. No vanity metrics.
Organic traffic growth
SEO + social combined
Keyword rankings
For high-intent terms
Conversion rate
Visitor → resume creation
Referral traffic
From communities
One retainer.
Everything included.
Covers strategy, execution, and reporting across all five pillars.
Paid ad spend is paid directly by the client to the platforms — no pass-through markup.